When we know, who walks beside us, on this path we have chosen, our fears fall from us.

Saturday, November 7, 2009

THE SECRET OF SUCCESSFUL SALESMANSHIP

I had a conversation (berating more accurately) recently with an “adamant” Christian. We have all met them, an adamant Christian is someone who within the first few minutes of conversation asks if you have accepted Jesus Christ as your Lord and Savior and when you don’t answer to their satisfaction they begin hammering the gospel at you. They state matter-of-factly that if you don’t buy their brand you are doomed for all eternity, but God loves you. On those rare occasions when they are willing to converse, I ask them about the other thousands of Christian religions, many of which state matter-of-factly that they are the only true path, why they got it wrong. God is many things, but limited or hard to find is not on the list.

We have all had the occasion of falling into the cross-hairs of an aggressive salesman. How did you enjoy the experience? Even if you purchased what they were selling, how did you feel? Would you then go out of your way to continue your relationship with this person? Of course not. You may have even bought what they were selling just to get away from them (Like agreeing with that adamant Christian just so you could escape).When we hammer someone, even with the truth, the result is usually the opposite of what we wished to achieve.

Having turned my will and life over to the care of God many years ago, I have never seen the “hard sell” approach work in the long run. To be clear: To have a spiritual awakening, the desire must come from within. The best sermons are delivered with our feet and hands. Make yourself and your life a demonstration of the Word. Stand firm in your faith and never shrink from flying your flag of belief but deliver it with a smile, a gentle heart and a feather. Think about how you would want to be approached if the roles were reversed. Remember you are not selling a used car.

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